# How to Calculate Gross Profit Margin

It does not include the costs of running your business, such as taxes, interest, and depreciation. Both gross profit and gross margin are key metrics business owners should continually review to remain profitable. If the business’s financial data is in excel, calculating profit margin on Excel will be easier by using formulas.

According to IBIS World data, some of the industries with the highest profit margins include software developers, industrial banks, and commercial leasing operations. A high profit margin is one that outperforms the average for its industry. According to CFO Hub, retailers’ average gross profit margin is 24.27%. With Fortune Builders’ helpful guide to gross profit percentage, you’ll be one step closer to confidence when analyzing a company’s finances. “Understanding your profit margins is particularly essential in navigating volatile times,” says Claude Compton, founder of Pave Projects, a hospitality group. “Having a deep understanding of your profit margins allows you to be adaptable and pivot at speed, while providing proactive leadership and fact-based decision making.”

• Well, if the business is large enough, it can benefit from economies of scale, a phenomenon where the average cost of goods sold decreases with an increase in output.
• Also, GPMP doesn’t necessarily establish where the problem in low margins originates.
• What’s important is what you’ll do with this information and knowing how to increase your company’s gross profit percentage if needed.
• Analysts use a company’s gross profit margin to compare its business model with that of its competitors.

As an example, by analyzing your margins, a business will be able to pin down related price increases due to unexpected economic disruptions. And if you’re looking to secure financing from a bank or are considering bringing on a business partner, the bottom line (net margin) will be what is important. However, she may be able to improve efficiencies and perhaps realize higher profits. Lately, she has been thinking of expanding her line of clothing, too.

## How to Calculate Gross Profit (With Formula and Example)

Although the gross profit ratio formula itself is simple and easy to calculate, a few steps go into figuring out the variables that go into the formula. By understanding how to find the above variables and what they mean within a business’s operations, gross profit percentage can be accurately calculated. Investors and owners can get the insight they seek about a business’s profitability. Before we give you the gross profit percentage formula, there are a few terms you need to know before understanding how to calculate a company’s gross profit ratio properly. By understanding these variables, you’ll better understand what the formula represents and what figures you’re calculating.

• In the last fiscal year, Real Estate Rules, LLC had a gross profit percentage of 50 percent.
• Also referred to as net margin, it indicates the amount of profit generated as a percentage of a company’s revenue.
• A single audit sells for \$500 and costs \$100 to produce, yielding a gross profit of \$400.
• It can be quite surprising how informative and powerful such a simple formula can be.

By understanding these helpful formulas, you’ll be one step close to gaining further insight into a company or business’ nature. When I first started my small business, there was no major need for looking at metrics and using that data for decision-making. The gross profit margin percentage is one of the key aspects that I need help with. Most small businesses start as “flying by the seat of your pants” operations, with little use of data for decision making. As the business grows, however, it becomes essential to introduce ways of measuring and assessing various aspects of the business to ensure growth and profitability.

## Calculating the Gross Profit Margin Percentage

Multiplying 0.6 by 100 expresses the gross profit margin as a percentage, which in this instance is 60 percent. This means that for every revenue dollar the business generates 60 cents in profits before payment of other business expenses. It’s important to compare the gross profit margins of companies that are in the same industry. This way, you can determine which companies come out on top and which ones fall at the bottom.

But be sure to compare the margins of companies that are in the same industry as the variables are similar. As mentioned before, a high gross profit margin is a good indicator that your business is in good financial health. This is valuable information about your business that you, your competitors, and investors can use. Since it’s a simple metric, business owners and investors love to use gross profit percentage to compare one company’s profitability against its competitors quickly.