# What is price variance?

The difference in value may be on account of difference in price or volume of sales which need to be analysed further. If the actual profit is more than the budgeted profit, it is a favourable variance. Similarly, if the actual profit is less than the budgeted profit, it is an adverse variance. Change in volume, i.e., quantities of sales attained may be higher or lower than those budgeted or actual mixture of sales may be different from standard mixture of sales. This is popularly known as the difference between revised standard sales and standard sales.

• A positive sales price variance is considered favorable because receiving a higher price than you expected for each unit is a good thing.
• In other words we can say that the sales price variance is the difference occurred in the amount of sales revenue of a company due to a difference in the actual sales price and the budgeted or standard sales price of a company.
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• To keep sales price variance in a favorable condition, it is crucial to evaluate the existing competition, have a good marketing strategy, and focus on product differentiation and market segmentation.
• It is that portion of total sales margin variance which is due to the difference between standard price of actual sales made and actual price.

You need the actual price, standard price, and actual quantity of units purchased to calculate the notion. The formula is the actual price minus standard price multiplied by an actual quantity of units sold. In other words, it is the difference between actual and expected profit per unit multiplied by actual quantity sold. Similarly, actual sales at budgeted price equals the product of actual units sold and budgeted price per unit.

## How to calculate sales price variance?

The crucial thing about sales price variance is about its conditions of favorable and unfavorable. The sales price variance can reveal which products contribute the most to total sales revenue and shed insight on other products that may need to be reduced in price. If a product sells extremely well at its standard price, a company may even consider slightly raising the price, especially if other sellers are charging a higher unit price. This method of sales variances measures the effect of actual sales and budgeted sales on profit.

Large and small businesses prepare monthly budgets that show forecasted sales and expenses for upcoming periods. A poorly selling product line, for example, must be addressed by management, or it could be dropped altogether. A briskly selling product line, on the other hand, could induce the manager to increase its selling price, manufacture more of it, or both. The turnover method is used more frequently but the profit method is more informative.

## Selling price variance definition

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With such a formula, one can establish sales price variance and determine the correct selling price. It is a sub-variance of Sales Volume Variance and represents that portion of sales volume variance which is due to the difference between standard value of actual sales at standard mix and the budgeted sales. While standard costing principles are mainly applied in the area of costs i.e., Material cost, Labour cost and overheads cost. Some companies calculate the sales variances also which is the difference between budgeted sales and actual sales and its impact on profits. It is the difference between actual sales quantity (volume) and budgeted sales quantity (volume) multiplied by standard profit. This variance represents the effect on profit of actual quantity and budgeted quantity.

## How to Calculate the Selling Price Variance

Sales Price Variance is the measure of change in sales revenue as a result of variance between actual and standard selling price. The sales department is generally considered responsible for any adverse or unfavorable sales price variance. However, an unfavorable variance may also be the the result of producing poor quality products and improper planning and budgeting etc. In these situations, the responsibility lies on the relevant department rather than the sales department.

To know the actual price, it is necessary to know sales price variance, standard price, and the number of units sold. If the calculation leads to a favorable sales price variance, the higher selling price realized is greater than the one anticipated in the standard. In turn, an unfavorable price variance shows that the average selling price was lower than the one anticipated. Such a condition emerges when there is an increase in the market, a decrease in demand, and a reduction in price or unit cost. (b) Sales Quantity Variance- It is that part of sales volume variance which arises due to the difference between revision of a standard sales quantity and budgeted sales quantity.